FabAwards23 Penguin Award - Finalists

FabAwards23 Penguin Award - Finalists featured image

The Penguin Award is sponsored by Fit For Icons

Who we are - We design, make, and provide Scrub wear, work essentials and gifts specifically for our keyworker professions. 

“The ICONS brand is founded on the principles of ACES: Advocating, Celebrating,Empowering and Serving. We are all about giving back to keyworkers”

How it started -The idea for the business came about during the COVID19 pandemic when CEO, Tessa Wilson, who had worked as a business consultant across Health and Social Care for many years, was appalled by the desperate shortage of PPE for frontline keyworkers. Keen to do something to help, she began sewing PPE. Initially this was for her daughter who is a doctor, as well as family members and friends who were doctors, teachers, social workers, nurses and health professionals. Tessa soon became inundated with requests from overwhelmed and terrified staff working in unsafe and unprotected conditions, with unsafe staffing levels. Heartbroken by their distressing stories, she resolved to do something that would give back to them. Underpinned by our commitment to give back to our modern-day ICONS, we donate 10% of our net profits to the keyworker charities supporting their holistic mental and physical wellbeing. 

The ICONS brand has since created its not-for-profit Fit For Icons Foundation. This promotes, supports, and helps fund fair and equitable access to health, education, dentistry and social care services in developing countries too. 

To date we have donated over 10,000 items of PPE to keyworker charities and individuals. We have supported UNICEF in the delivery of vaccine equity programmes in developing countries and we are supporting the Jacobs Well Appeal by providing equipment for their volunteers to work in war torn countries.  You can find out more about Fit For Icons HERE


Sometimes a problem or issue is too challenging or substantial to be overcome by just 1 person.

Penguins have known this and demonstrate the most extraordinary teamwork so as to protect themselves from adversity – from forming dense gravity-centric groups to defeat the worst of an Antarctic winter to combining with effortless grace and coordination to outwit a prowling killer whale.

You decide whether your team has delivered something worthy of the Penguin Teamship Award!

1 UHMBT and Southampton “ready to go Framework’ Improving the transition of young people to adult-services

2 Somerset NHS FT How a ttt model has enabled safe delivery of clinical skills and competency assessment to social care and how the spread of a ttt-project improved care safety and experience

3 We are UHMBT QI Team QI Training to Improve the Fundamentals of Care

4 Same Day Emergency Care in-reach team , East and North Hertfordshire NHS Trust - Same day in-reach team improve patient flow

5 Airedale NHS FT -The development of a one-stop web portal to integrated information and intelligence .

6 The Kendal Integrated Care Community (KICC) team the inception and growth of Kendal lunch bunch

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