NHS in Cumbria celebrating Nursing & Midwifery Days

As you may be aware, there are or have been several significant awareness events in May. Here is a summary of how the NHS in Cumbria celebrated International Day of the Midwife on Sunday 5 May and also how we plan to mark Nurses’ Day on Sunday 12 May and Mental Health Awareness Week 13-19 May.

International Day of the Midwife – 5 May

• Social media campaign – we asked people to share their messages of thanks for their midwife in north Cumbria along with photographs of their baby. We were inundated with messages and photos and we have been sharing across our social media channels on Facebook and Twitter. The Nursing & Midwifery Council tweeted on Friday to say ‘We are loving the thank you messages to the midwives at @NorthCumbriaNHS ahead of #IDM2019 on Sunday Great work team!

• We arranged for two of our midwives (Sarah Reale and Ruth McCall) to speak to the Cumberland News about their careers in midwifery and how it has changed over the years – the coverage made the front page of Friday’s edition and the story is also online at: https://www.newsandstar.co.uk/...

There were also hundreds of positive comments about our midwives on the News & Star Facebook feed

• We did a special Glimpse of Brilliance on Thursday focusing on our midwives with high levels of social media engagement

Nurses Day – 12 May

• We are sharing a daily Glimpse of Brilliance this week to cover a variety of nursing roles across both trusts

• We are running a social media campaign with polaroid photos of our nurses demonstrating the wide range of career options available at our trusts

• Media/press release – we have been talking to some of our apprentices and will be doing a press feature about their roles and how we are growing our workforce with input from Alison Smith reflecting on her nursing career

• This year one of the key themes of the day is asking nurses to celebrate locally in their teams by having a party, we have been sharing the party pack and we would like to capture photos of our team parties if possible, please let us know if you are aware of any taking place within your care group

Mental health awareness week – 13-19 May

• The theme this year is body image and we will be sharing key messages through social media and linking in with public health

• We are also in touch with public health about any potential media activity (we are exploring talking about self esteem with the First Step service)

• Our Glimpse of Brilliances and Job of the week will be focused on mental health services next week

• A variety of staff health and wellbeing messages will be shared to link in with the week including awareness raising about our Employee Assistance Programme and Schwartz Rounds (the next one is on 16 May and is exploring the impact of mental ill health) – it would be good to use next week to ensure your teams are aware of what is available to them. There is a dedicated staff health and wellbeing section on the staff website at: https://staff.cumbria.nhs.uk/s...

For updates and more information, you can visit our staff website and our twitter and Facebook feeds.

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