Moisture Associated Skin Damage [MASD] is an umbrella term which covers a range of types of skin damage caused by moisture. Patients can suffer at times, moderate or severe harm as a result. 

The MINIMISE Moisture campaign was launched earlier in 2019 and has a particular focus on actions to reduce IAD, including a protocol to guide staff on what products to use and the introduction a new advanced skin protectant which aims to prevent IAD.

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