This is not a new idea as such, but it is a FREE to download editable ICE card which explains the user has dementia / memory problems.
The dementia assistance card provides a clear and concise way for someone with dementia to ask for help in shops, restaurants etc and shows the contact number of a relative or friend in the case of an emergency.
Downloadable posters available soon also. Available soon in many languages making it globally useful as dementia knows no boundaries.
Designed by a home help/blogger in Devon and created by a Finnish programmer.
All details can be found on the site. http://www.dementiaassistancecard.com.