Entering into the NHS with a new or relatively new product or service is extremely difficult – not just because it is a highly regulated sector, but that innovations must have a strong value proposition and business case for the health service.
Many SMEs find it challenging to articulate a value proposition that is compelling to today’s NHS decision-makers. In the current healthcare market, it’s important to address problems that stand in the way of effective and efficient care delivery. But SMEs can be so focused on the features they deliver they sometimes fail to examine how hard it will be to adopt their product and/or service.
The STEP INto Healthcare programme addresses these issues; it is an intensive and successful programme which helps SMEs with innovative products increase their chances of success in the healthcare market, bringing much needed innovation into the health and care system. In partnership with TRUSTECH http://www.trustech.org.uk/ and Health Innovation Manchester (the GM Academic Health Science Network https://www.gmahsn.org/), the STEP INto Healthcare programme helps SMEs improve their pitch to potential investors and customers, and increase their chances of success in the life sciences market.
Designed for businesses with aspirations to scale-up, the STEP INto Healthcare programme has already welcomed a number of SMEs and provided them with access to networks, strategic knowledge and market opportunities, through one-to-one support and a number of workshops with leading industry experts.
The programme gives companies with innovative solutions access to NHS leaders and decision makers to help them to refine their pitches, marketing and product offer. It culminates with an opportunity for SMEs to pitch their business case to NHS procurement specialists.
Find out what our participants have to say about our STEP Into Healthcare programme here. Cohort 1 and 2 have been successful and we’re already on the lookout for SMEs to participate in future rounds. https://storify.com/TRUSTECH_NHS/step-into-healthcare-cohort-2-launch
Cohort 3 will start in Winter this year, so if you’re looking to develop and sell your product or service to the NHS, register your interest with us here! http://www.surveygizmo.com/s3/3588585/65628a51aa8b